October is Breast Cancer Awareness Month

| News and Information

October can feel different for each of us — some wear pink to celebrate, some quietly observe the month, some feel grief, and some feel unseen or misunderstood. We want to normalize it all. Here’s what you need to know about Breast Cancer Awareness Month.

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month, held in October every year, aims to promote screening and prevention of the disease, which affects one in eight women in the United States every year and 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs — conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers — aimed at:

  1. supporting people diagnosed with breast cancer, including metastatic breast cancer
  2. educating people about breast cancer risk factors stressing the importance of regular screening, starting at age 40 or an age that’s appropriate for your personal breast cancer risk
  3. fundraising for breast cancer research.

Men’s Breast Cancer Awareness Week

Although breast cancer is much more common in women, breast cancer affects men, too. In 2021, U.S. President Joe Biden designated October 17 to October 23 Men’s Breast Cancer Awareness Week. About 2,710 American men this year are expected to be diagnosed with breast cancer, and about 530 are expected to die from the disease. But lack of awareness and stigma can be barriers to detection and care. Some men, trans men, and non-binary people choose to call their cancer chest cancer.

The information above has been provided by Breastcancer.org.